• An Architect of Originality

    Daniela Karnuts founded Safiyaa in 2011 with a bespoke take on modern elegance. Named after her daughter and meaning purity, Safiyaa was created by a woman, for women. Daniela’s belief is to refine, rather than define, a woman’s stylistic expression. Crafted from start to finish by a single artisan, every piece reflects the beauty and masterful skill behind producing it. Safiyaa connects a traceable line between craftsmanship and innovation, where sustainability meets luxury and individuality is celebrated.

  • Made To Order

    Our unique end-to-end integration with a network of private ateliers enables Safiyaa to deliver perfectly fitted garments, made with love, within an efficient 7 to 10-day delivery window. By connecting our client to the maker, we honour human creativity while eliminating overproduction and textile waste. Our made-to-order service brings each client’s vision to life, tailored for any occasion, style or silhouette. Every garment tells a story of artistry and individuality.

  • Safiyaa Custom

    Safiyaa guides each client on a creative journey, offering extensive customisation options ranging from colour and style to pattern and embroidery adaptations. With over 150 unique shades of our signature house fabric to choose from, Safiyaa stands behind the promise of choice. Our inclusive approach embraces diversity of size, age and style, where your individuality is our inspiration. Each piece is co-created with care and efficiency, ensuring prompt delivery without compromise.

  • Innovation

    By merging enhanced 3D technology with the bespoke handwork of our artisans, Safiyaa offers a personalised and immersive experience. Within our Virtual Showroom, 3D digital avatars based on real body measurements and proportions ensure a customised fit for every woman, redefining inclusivity. By harnessing groundbreaking technology as a tool to empower our makers, we create an innovative platform where craftsmanship can flourish.